In today’s hyper-connected world, social media and online customer interactions are changing the way companies do business. Leading brands recognize that their customers are both passionate and vocal about their products and services, and they are sharing their experiences in conversations every day.
Until recently, however, social monitoring tools allowed you to listen to these conversations, but lacked the sophisticated analytics capabilities needed to derive critical business insights and tools to promote brand awareness.
PERK is specifically designed to help enterprise social media teams, marketing and customer service organizations more effectively engage with customers communicating via social media.
PERK enables you to go beyond mere social media monitoring to:
- GATHER – social content and conversations.
- ANALYZE – for key insights, campaigns and other business drivers to discover trends within your social network and build momentum to increase your social network presence.
- ACT – to take charge and emerge based on your own organizational structure and business processes to promote your social presence across your key demographic.